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You can't manage what you can't measure

facebook social media success

You’ve probably heard it said before that running an effective digital marketing campaign requires the ability to manage a lot of moving parts. Social media is a rapidly growing sector of digital marketing that has become particularly effective in helping companies reach a broader, more engaged audience. Social media marketing must be part of your digital marketing plan.

A social media strategy is most effective when it plays out across multiple platforms, including Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+ and YouTube. Regardless of your own familiarity with these platforms, it’s in your best interest to manage numerous profiles, as you never know which platform your target audience utilizes the most.

It’s important that the branding on each of your social media accounts be uniform; this means that spelling, contact information, profile descriptions, and to an extent, images, should be consistent in order to make your company more easily recognizable. Your profile page should also communicate a high level of professionalism; you’ll never be seen as an authority in your industry with social media profiles that feature grainy cover photos or sloppy content.

Take advantage of social media marketing, NOW!

Marketing on social media platforms is becoming one of the most effective advertising methods; according to AdRoll, Facebook ads maintain click-through rates that are 8 times higher than those of traditional web ads. In other words, social media marketing works.

facebook_ilikeyouWE have the time for YOU.

SMI knows it’s not always easy to establish and maintain the social media presence for your small business. In fact it can be challenging to find the hours or the know-how to make it happen.

Our Social Engagement Package offers social media content management to help busy entrepreneurs like you maintain a solid presence on social media, so that when your customers and potential customers go looking for you, you’re there.  And you’re not just there; you’re there consistently, establishing your relevance, credibility, and approachability as a small business owner.

Send us a message or call us now at (973) 244-0555 and dial extension 125 for immediate assistance.

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